The Write Place

Business Management Simplified

Categories: Business
Book Type: paperback
ISBN(13): 9789387282285
In Stock


A business leader or an entrepreneur’s journey is full of opportunities and challenges. Their optimism fuels their unwavering attitude to succeed and to overcome these challenges. While enthusiasm and positivity are good starting points, they need practical solutions to survive and thrive in the competitive business environment. Business Management Simplified provides practical guidance and hand-holding to these leaders. Based on the foundations of management theories, this compendium provides actionable approaches which can be quickly and precisely implemented. It can also help one analyze and measure the outcome of the initiative. The unique ‘India context’ provides the leaders a competitive edge in this complex market. Simple to understand, profound in thought and free from complicated jargon, this book is an ideal companion for business managers, small and medium sector entrepreneurs and global business practitioners alike.

An SME Business Coach, Seminar Leader and Keynote speaker, Sanjay Shah is a software engineer by graduate qualification. Later,
he acquired an MBA in Marketing from NMIMS, Mumbai at the age of 46. He has been a learner throughout his life. He has more than
27 years of work experience in various industries at different levels.

Sanjay helps organizations and individuals to recognize and unlock their potential. He provides consultancy to many growing businesses on improving their Strategy, Marketing, Branding, Customer Experience Management, Operations and Organization Development. He leads self-help seminars and skills workshops for companies and groups in English, Hindi and Gujarati. His simple, conversational style of speaking instantly establishes a connect with the audience in his keynotes. He can be reached at